![]() ![]() Shell's Game Changer unit is a small team charged with identifying the most promising business ideas from internal and external submissions. One of Knack's most notable clients is Royal Dutch Shell, which ranks within the top 20 largest public companies worldwide according to Forbes. ![]() Putting gamified people analytics to the test A significant amount of data, more that what an employer would learn by looking at an aptitude test, is collected about a candidate through just 20 minutes of game play, Halfteck said in a December 2013 issue of The Atlantic. While candidates play the games, Knack collects and analyses the data, presenting it to companies in what it calls a Knackalytics report. Companies looking to use people analytics in hiring can direct candidates to Knack's suite of games, including Balloon Brigade, Dungeon Scrawl and Wasabi Waiter. One of the companies behind these games is Knack, a Silicon Valley startup founded by Guy Halfteck. All this information can then be compiled and analysed to determine a player's potential and aptitude. Games designed for people analytics can measure these factors as well as other data, such as how long a player hesitates over a button before pressing it or changing his or her mind. In even the simplest of video games, players make countless conscious and subconscious decisions about what tasks to complete, how to complete them and in which order. Several megabytes of data are collected about a candidate through just 20 minutes of game play. ![]()
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